Online Associate in Arts in Marketing
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Connect with customers on their terms
Marketing is about finding the right way to connect with customers. Sometimes it’s over a cup of coffee, other times it’s going to a movie. Whatever role you want to pursue, learning how to connect with customers can help you reach your professional and personal goals.
Winter classes start on January 4
Program at a glance
11-week courses in the program
Cost per course
Earn your degree online with Strayer
Learn to shape opinions and change minds
Going viral, blowing up on social media, racking up clicks, swipes and likes – today’s world of marketing is moving at the speed of digital. Earning your associate degree in marketing can help you keep up and develop the skills to take control in this fast-paced area.
Build your skills
- Apply analytical, technical and research skills to assess and measure the effectiveness of strategic goals and performance within an organization.
- Effectively use communication skills in a business environment to convey strategies, policies, practices and procedures throughout the organization.
- Formulate management approaches to foster a productive and ethical organizational culture.
- Provide effective leadership that promotes diversity and fosters an organizational culture that is motivating, adaptive to change and competitive.
Apply credits to bachelor’s degree
Make your credits count: Transfer up to 20 classes from your associate degree directly into a Strayer bachelor’s degree program.
The high-quality higher education you deserve
Affording your degree
At Strayer, you’ll find plenty of ways to make your tuition affordable, so you can worry less about your budget and get down to business.
cost per course
degree conferral (one-time only)
technology fee (one per term)
Start building your personal brand today
Get the basics of marketing – then dive deeper – with our associate degree. What you learn can be applied to a Strayer bachelor’s degree if you choose to keep going. View all courses.
Being an effective communicator is an essential skill for any profession. In this course, you will learn the secrets to writing, listening, and speaking with credibility in order to share your voice with the world.
Persuasion is a powerful tool for influencing the world around you. In this course, you'll learn how to understand, influence, and connect with your audience using your writing. You'll also learn how to research and analyze the writing of others to evaluate their credibility as well as document sources that help you make your point. Prerequisite ENG 116, HIS 110, or PSY 101.
Get introduced to basic marketing principles and concepts. Focus on the development of marketing strategy and the major components of the marketing mix (product, price, promotion and distribution). Review the critical environmental factors of markets — domestic and international — and customer behavior characteristics that affect marketing operations. Understand how marketing integrates with other functions in a business organization.
Learn to perform consumer analyses to develop an effective marketing strategy. Examine the principles of individual, group and social dynamics influencing consumer behavior. Review the consumer decision-making process and marketing approaches that can be used to improve consumer sales performance and customer satisfaction.
Get an overview of the concepts and practices of marketing worldwide and the modifications and adaptations required to meet the different challenges involved. Develop marketing plans to address international audiences.
Provides a foundation in today's business operations with a focus on the major functions of a business (management, production, marketing, finance and accounting, human resource management, and various support functions). The course also provides an overview of business organizations and the competitive business environment, strategic planning, international business, ethical considerations, quality assurance and more.
Associate admission requirements
Before you can pursue your associate degree, you’ll need to enroll at Strayer. Here’s what you’ll need to get started for admission to the university.
Learn more about the admission process at Strayer.
Students applying to Washington, D.C., or New Jersey campuses must provide proof of proper immunization.
Transferring to Strayer from another university?
Some or all of the credits you’ve earned may be transferable.
We welcome more than 1,200 international students from more than 110 countries.
Experience the Strayer difference
Your admissions officer and student services coach will mentor, motivate and support you from enrollment to the day you graduate.
A real student community
Experience online and live discussions, receive mentoring, expand your professional networks and create life-long friendships.