Week 2

THE SECRETS OF PERSUASION

The secrets to successful persuasion can be traced back to Aristotle, the famous Greek philosopher. They are just as powerful for today's audiences as they were in ancient times. This week you will learn how appealing to your audience through logic, credibility, and emotion is the secret to any successful persuasive writing. Get ready to start mastering the art of persuasion!Meet Carolyn Geck, who shows just how big an impact persuasive writing can make in the real world. She uses it to fund an at-risk youth mentoring and boxing program in Detroit.